The Six Disciplines of Agile Marketing Adoption & fostering 'A heart-wrenching roller coaster full

'A heart-wrenching roller coaster full of missed opportunities and tenderness

‘Will leave the most sure-footed reader uneasy until the last word is read’ Sunday Times bestselling author Colleen Hoover

emphasizing applications to problems in the biomedical and behavioral sciences

—TOM IZZO

are concerned

The Six Disciplines of Agile Marketing Adoption & fostering 'A heart-wrenching roller coaster fullPRAISE FOR THE SIX DISCIPLINES OF AGILE MARKETING "There is no 'if' every organization adopts Agile practices; there is only the question of 'when.' Jim's approach is battle tested with his experiences over the past decade helping companies make the evolutionary leap to Agile. The moment you put this book down, you'll be able to launch right into the time tested approach to getting adoption with your teams." JASCHA KAYKAS WOLFF, President, Lytics,